About Antraa Silver
India's Trusted Source for Global 925 Hallmark Silver Jewellery Designs.
Antraa has reshaped the silver jewellery landscape with unmatched inventory, global sourcing, and a growing network of 3,000+ retail partners across India.
Our Story
From global to local. Antraa is where silver meets success.
Antraa is India's trusted source of 925 hallmark silver jewellery and proudly ranks among the nation's top 20 silver jewellery brands in the B2B wholesale space.
Since its inception, Antraa has reshaped the silver jewellery landscape with unmatched inventory, global sourcing and a growing network of 3,000 retail partners across India. With over 2 lakh creative pieces, we offer the largest assortment in the industry, catering to men, women and kids with a strong focus on youth-oriented and trend-forward designs.
Our dedicated procurement team sources directly from global jewellery hubs including Turkey, Italy, Indonesia, Hong Kong, Thailand and China, ensuring our clients always have access to fresh, high-quality and in-demand styles.
Antraa is more than a supplier. It is a strategic B2B growth partner offering seamless fulfilment, market-ready collections and a commitment to help retailers scale with style, trust and profitability.
Our Vision
Where we're headed.
To position Antraa as the gateway for the latest global silver jewellery trends, introducing Indian retailers to world-class designs ahead of the market.
To be recognized as the country's biggest and most trusted sourcing partner of 925 hallmark silver jewellery, delivering unmatched variety, purity, and reliability.
To empower jewellery retailers with a world-class inventory, and inspire a new generation of silver lovers with globally sourced, high-quality designs.
Our Mission
How we get there.
To serve as a trusted silver jewellery brand across both wholesale and retail, delivering trend-driven, 925 hallmark jewellery to businesses and individual customers alike.
To ensure that every piece we offer reflects our promise of 925 hallmarked purity, quality craftsmanship, and global style.
To make globally sourced silver jewellery accessible and desirable to Indian retailers through modern designs, fair pricing and consistent quality.
To empower individuals to express themselves through affordable, authentic, and fashion-forward silver jewellery that fits every moment.
Core Values
What we stand for.
At Antraa, we deliver only 100% 925 hallmark silver jewellery. Purity is not just a technical standard. It is a business commitment we uphold with every piece we offer to our retail partners.
Our retailers and business clients are at the centre of everything we do. We listen, adapt and evolve our collections and services to meet your market needs, because your growth is what drives ours.
We source from the world's finest silver jewellery markets including Turkey, Indonesia, Italy, Hong Kong, Thailand and China, bringing global craftsmanship directly to Indian shelves.
We track market movements, seasonal shifts, and style demands to offer always relevant jewellery. Our designs are created with retail sellability and youth-driven trends in mind.
Premium Global Sourcing
Designs sourced from Turkey, Italy, Indonesia, Hong Kong, Thailand and China, carefully selected for the Indian consumer's taste and lifestyle.
B2B Growth Partner
Retailers and buyers can build shortlists, share SKUs over WhatsApp and place orders, backed by seamless fulfilment and consistently market-ready collections.
3,000+ Retail Partners
A growing network of trusted retail partners across India, powered by the widest silver assortment and a commitment to help you scale with style.