Legal
Privacy Policy
We are committed to protecting your personal information and being transparent about how we use it.
Last updated: June 2025. Effective immediately.
1. Who We Are
Antraa Silver is India's largest importer of 925 hallmark silver jewellery, operating as a B2B wholesale and retail brand through this website. We take your privacy seriously and are committed to safeguarding the personal information of every customer, partner and visitor who interacts with our platform.
For any privacy-related queries, please contact us at support@antraasilver.com.
2. Information We Collect
Depending on how you interact with our platform, we may collect the following categories of personal information:
- Identity data: Full name, business name and similar identifiers.
- Contact data: Email address, phone number, billing address and delivery address.
- Business data: GST number and trade details provided during account registration.
- Order data: Products ordered or enquired about, order history and transaction records.
- Technical data: IP address, browser type, device identifiers, time zone and operating system.
- Usage data: Information about how you browse and interact with our website.
- Communication preferences: Your preferences for receiving promotional or operational communications from us.
3. How We Use Your Information
We use your personal information for the following purposes:
- Processing and fulfilling your orders, including shipping and payment confirmation.
- Creating and managing your account securely.
- Sending order confirmations, delivery updates and customer support communications.
- Responding to enquiries and providing post-purchase assistance.
- Sending promotional offers and new collection announcements, subject to your consent.
- Improving our website, product range and overall customer experience.
- Meeting applicable legal and regulatory obligations.
4. How We Store Your Data
Your data is stored securely on encrypted servers. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, typically for the duration of your account plus five years to meet tax and legal compliance requirements.
Wishlist and cart data may be stored locally on your device using browser storage for session continuity. This data does not leave your device unless you are signed in to your account.
5. Sharing Your Information
We do not sell your personal data. We may share it only in the following circumstances:
- Logistics partners: We share your name and delivery address with courier partners solely for the purpose of fulfilling your order.
- Payment processors: All payment transactions are handled by Razorpay under their own privacy policy. We do not store card or payment credentials on our servers.
- Technology providers: Hosting, database and analytics services operate under strict data processing agreements.
- Legal authorities: We may disclose information when required by law, court order or a legitimate government request.
6. Cookies
We use essential cookies to maintain your session and save your preferences. We may also use analytics cookies to understand how customers navigate our website and improve the experience. You can manage or disable cookies through your browser settings, though certain features may not function as expected if cookies are disabled.
7. Your Rights
Under applicable data protection laws, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request that inaccurate or incomplete information be updated.
- Deletion: Request the deletion of your account and associated personal data.
- Objection: Object to certain uses of your data, including direct marketing.
- Portability: Receive a structured copy of your data for transfer to another service provider.
To exercise any of these rights, please email us at support@antraasilver.com using your registered email address and clearly state your request.
8. Third-Party Links
Our website may contain links to third-party platforms such as social media networks or payment gateways. These platforms maintain their own privacy policies and we are not responsible for their data practices. We encourage you to review the relevant policies before sharing any personal information on those platforms.
9. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently received such data, please contact us immediately and we will take steps to delete it without delay.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or to meet legal and regulatory requirements. We will notify you of significant changes by email or by posting a prominent notice on our website. Your continued use of the website following any update constitutes your acceptance of the revised policy.
11. Contact Us
For any questions, concerns or requests related to this Privacy Policy, please write to us at:
Antraa Silver
Email: support@antraasilver.com
Subject: Privacy Policy Enquiry